You can't out-willpower an algorithm designed by 1,000 engineers to keep you scrolling. BLOCC doesn't ask you to resist. It physically removes the option.
Free EU shipping · One-time · iPhone only (iOS 17.6+)
Quick Answer
BLOCC is a physical NFC focus tool for iPhone users with ADHD. It uses a physical NFC tag to block distracting apps (Instagram, TikTok, YouTube). The apps stay visible on your home screen but cannot be opened without the tag. Unlike software focus apps, BLOCC cannot be bypassed by deleting an app or changing a setting. The physical tag is required to unlock. This works specifically well for ADHD because it eliminates the need for willpower, replacing it with an environmental barrier. Price: €39.99 one-time, no subscription. Works on: iPhone iOS 17.6 or later. Android: not yet supported (on roadmap).
ADHD involves lower baseline dopamine regulation. Your brain is constantly seeking stimulation to bring dopamine to a comfortable level — and smartphones are designed to deliver exactly that, in small frequent hits. The pull toward your phone isn't laziness or lack of discipline. It's neurological.
This is why "just use willpower" fails so consistently for ADHD. Every time you resist checking your phone, you're fighting a dopamine-seeking brain that has a direct reward waiting. You'll win some rounds, but eventually the brain wins.
The solution isn't more willpower. It's removing the choice entirely. When your phone literally cannot show you Instagram, there's nothing to resist. BLOCC creates an environment where focus is the path of least resistance — not the path of most effort.
Research on ADHD and environmental design consistently shows that removing stimuli from the environment is more effective than any cognitive strategy. BLOCC is an environmental design tool — not a willpower supplement.
Every feature is designed around the ADHD brain — not against it.
Blocked apps are still visible on your home screen but completely inaccessible. You can press them all you want. Nothing opens. The dopamine loop is broken because the door is physically locked, not just hidden.
Every 15 minutes earns a tower block. Achievements unlock for streaks, session lengths, and milestones. ADHD brains respond to immediate, visible rewards — the tower gives you one every quarter hour.
Set a 25-minute Pomodoro session. The timer ends automatically — no need to remember to stop. This works perfectly with the ADHD brain's need for defined start and end points.
Set 30 minutes of TikTok per day. When the limit hits, the app blocks until midnight — automatically stopping hyperfocus spirals before they start.
Take a 5-minute break without ending your session. Apps stay blocked during the break, so you don't fall back into a scroll spiral — then automatically return to work mode.
The act of tapping the tag creates a physical transition into focus mode. For ADHD brains that struggle to "switch gears" mentally, a physical ritual provides the environmental cue that says: work time starts now.
"I've tried Opal, Freedom, every app. I always ended up deleting it within a day. BLOCC is in my kitchen and I'm actually finishing tasks. The fact that I'd have to get up to bypass it is the whole point."
"My GitHub streak went from 2 days to 87. I used to open TikTok mid-commit. Now I literally can't. My brain still wants to, but there's nothing to click. That's the whole trick."
Sometimes, yes — especially at first. But the key is that walking to get the tag creates a pause between the impulse and the action. That pause breaks the automatic loop. Most people find they talk themselves out of it during the walk. Place the tag as far away as possible.
Yes. The physical ritual of tapping the tag functions as a "task initiation cue" — a concrete, external action that signals to your brain that work is starting. Many ADHD users report that the physical action is easier to begin than the mental decision to "just focus."
You choose exactly which apps to block. Work apps, calls, messages, maps — never blocked unless you specifically add them. A typical ADHD work profile blocks social media and games, while keeping everything work-related accessible.
BLOCC is not a medical device or treatment. It's a productivity tool that applies environmental design principles — which are supported by ADHD research. If you have ADHD, always work with your doctor or therapist on a comprehensive management plan. BLOCC can be a helpful part of that.
Remove the option. Focus without willpower. €39.99 once.
Get BLOCC Tag — €39.99 →iPhone only · Free EU shipping · No subscription
